Plain answers on your data.
Who we are
Wallai builds AI systems for $1M–$50M businesses. "Wallai", "I", and "we" in this policy mean Inpharmativ Consulting Inc., operating as Wallai. The person accountable for privacy is Steve Walters: [email protected].
What this website collects
- Booking details. When you book a call, TidyCal (our scheduling provider) collects your name, email, and anything you type into the booking form, and shares it with us so we can run the call.
- Email. If you email [email protected], we keep the correspondence to reply and follow up.
- Download and request details. The free PDFs ask for your name, company, and work email before the download, and the case-study page asks for the same to send you the pack. They're recorded so Steve knows who's using them — no drip sequence, never sold or shared beyond the form relay below.
- Advertising pixel (only with your consent). If you accept the cookie banner, this site loads Meta's advertising pixel; it stays off until you do. See Advertising and measurement cookies below.
How client project data is handled
If we work together, you may share business data (customer lists, sales exports, operational records) so we can build on it. The commitments below are contractual, not marketing:
- NDA first. We sign a non-disclosure agreement before we see a single row of your data.
- Structured handling. Where your data lives, who can touch it, and what it's used for is agreed in writing per engagement.
- Deleted on exit. If the engagement ends, your data is returned or destroyed at your direction, and we confirm it in writing.
What we never do
- Sell, rent, or trade your personal information or your business data. Ever.
- Add you to a drip sequence because you booked a call or downloaded the one-pager.
- Paste your confidential information into consumer AI tools that haven't been vetted for it.
Third parties we rely on
- TidyCal handles call scheduling under its own privacy policy.
- HubSpot stores the details you enter in our download and case-study forms, as our customer-relationship system.
- Meta Platforms (Facebook and Instagram) provides the advertising pixel described below; it loads only if you accept, under Meta's own data policy.
- Vetted AI and infrastructure providers are used inside client builds only under the commitments above, and we tell you which ones before your data touches them.
Advertising and measurement cookies
With your consent, this site uses the Meta pixel (from Meta Platforms, the company behind Facebook and Instagram). When you accept, it sets cookies and sends Meta information about your visit — which pages you view, and on the booking confirmation page, that you booked a call — so I can measure whether my ads work and reach people like you.
It is off by default. Nothing loads and no advertising cookies are set until you choose “Accept” in the banner. Choose “Decline” and the pixel never loads. You can change your choice at any time:
Your choices
Ask us at any time what personal information we hold about you, have it corrected, or have it deleted. Write to [email protected] and you'll get a personal reply, usually within a business day.
Changes
If this policy changes in any way that matters, the effective date above changes with it and material changes are flagged on this page.