Customer targeting · built on your own data

Your best customers are hiding in your own data.

You're sitting on years of orders, contacts, and activity, yet it can't answer the one question that matters: who's quietly slipping away, and who's about to buy more? I score every account and hand you the list. Every name checked against your source, nothing made up.

264 lapsed accounts found0 names inventedFirst result in 14 days

The data's all there. It just can't talk.

Every business over a few years old is sitting on the answer to its next quarter: the customers drifting away, the accounts about to grow, the ones a competitor is quietly winning. It's in the ERP, the CRM, the order history. But it sits in rows nobody can question, so the team chases the loudest accounts, and the rest slip out the back unnoticed until the renewal doesn't come.

"Who have we quietly lost?" "Who's about to buy more?" "Which accounts is a competitor taking?" "Who should the team call first?"

"We know there's a gold mine in our own customer list. There's a ton of information in there — we just can't mine it."

What owners tell me, almost word for word, on nearly every first call.

What it costs you

A list you can't see is a bill you keep paying.

Silent churn

Accounts don't cancel. They just stop. By the time it shows up in the numbers, they're already buying somewhere else.

Wasted rep time

Your team spreads effort evenly across a base where 20% deserves 80% of the attention, because nobody's told them which 20%.

Cross-sell left on the table

The customer who bought one thing would buy the next, if anyone connected the dots across the data you already own.

Real engagement · industrial manufacturer · client de-identified refreshes quarterly

A third of their customers had quietly stopped buying.

Six years of orders sat in an ERP that couldn't answer a single question. I built an AI system that classifies every account by trajectory and refreshes itself every quarter, then handed them the ranked list of who to win back and who to grow.

account trajectory · 6 yrs of orderstop account, by year
$67K → $0the single largest account, gone to zero, and no alert ever fired
264lapsed accounts found · 33% of the base
199cross-sell openings surfaced
0names invented · every account real, in their data
How I'd do it for you

Your data in. A ranked list out.

No new platform to adopt, no rip-and-replace. I work with the data you already have and hand back something your team can act on Monday.

1

You hand me the data.

Order history, CRM export, or both. Whatever you've got, under NDA, with guardrails we set together. Messy is fine; that's the job.

2

I score every account.

I build a system that classifies your whole base by trajectory (growing, lapsing, or gone) and flags the cross-sell and win-back openings hiding in the rows.

3

You get the list.

A ranked, fact-checked list of exactly who to chase next and why. Optional: I wire it to refresh itself every quarter so it never goes stale.

The service

The Hidden Revenue Teardown.

$5,000–$15,000 fixed, scoped by the size of your book — and 100% credited against your first build. You hand over order and CRM history under NDA. Two to three weeks later you get a dollar-ranked teardown of your entire customer base: who's lapsed and worth winning back, who's primed to buy more, which openings are worth automating first — and what each one is worth. Every name traced to your own records.

Fixed price, quoted in writing first 2–3 weeks, first findings in 14 days Credited 100% toward your first build

Every name is checked against your source. I don't invent the list.

Most AI tools will happily hand you a confident, made-up answer. Mine can't: every account on the list is traced back to a real record in your own data. That's the whole point, a list you can act on without checking it first.

See who you're missing. Free 15-minute call.

Tell me what data you sit on and what you sell. In 15 minutes I'll show you the specific signal we could pull out of it, plus one move you can make this week, whether or not we ever work together.

  • A real working session on your actual accounts
  • Where the hidden signal likely is in your data
  • One move you can make this week, yours to keep
  • Straight answers on what's safe to share, and how

Taking on 3 new engagements this quarter

Book my free strategy call

Pick a time above, or email [email protected]. I reply personally, usually within a business day. No spam, no drip sequence.

General AI workflow guidance only. Please don't bring patient-level data, client-confidential data, credentials, or regulated sensitive information into the call.